♠ Concept store - H5

H5, a concept store that located in Bangsar Village, it is a wristwatch and lifestyle store founded by Tong Chee Wai. This shop carrying cult, underground and high street brands like Nooka, Alive Tokyo timepieces and FeiYue shaolin shoes.

Before i went to this shop, i did a bit research on it. According to Tong Chee Wai, the basic design of the shop is inspired by science lab, thus the store certainly looks it - sleek, minimalist, clean, white and even clinical. It's starkness serves to only promote the brands they carry because they are anything but!

I was attracted by it's interior design when i first saw it. These cute and fat Mc'Donald attract me. Sad that i cant get to capture the photo when i walk in to this shop. It's really like a science lab, i feel like getting part in it.

I'm that kind of person will always look for simplicity. Simplicity doesn't seems that easy to achieve. I do think that something if you can't get to bring out the simplicity feel, you will tend to bring out something that over simple. This will make people feel like, you just simply put over there without applying any design on it and hence you will fail to bring out the message that you wanna deliver.

♠ Environmental Design

What is Environmental Design?

Environmental Design is a place based marketing that offers customer experiences in making contact with the brand. There are different type of 3D media in our environments such as exhibition, showrooms, window displays, information kiosks, train stations and so on. Their purpose is made for advertising media.

Have you ever been to any exhibition booth before? Did you know that what are they trying to tell you? Do their booth's design attract you?

A good exhibition booth's design will manage to take audience's attention on it. Thus their curiosity will make them take a step into the booth and ask more about it. People will always come with a strong curiosity when they see something new, they will wanted to try on it and experience it. Effective demonstration can be done through exhibition booth, the product can be tested or tasted. If your booth manage to look outstanding, sure they will visit your booth.

Here is an example of SONANCE's exhibition booth.

Sonance is a high-end architectural audio company and they are specializes in flush-mount wall and celling speakers. The exhibit showcases the company's new product line and identity.

Their exhibition booth's design were inspired by their marks which means the increasing volume of sound. In sense of creativity, they did a good job, they do manage to attract people attention with their outstanding design. Who will not look at this tall exhibition booth. The booth come with a modern design and even they just using simple shape to make it out, but they still manage to bring out the theme of it.