Environmental Design is a place based marketing that offers customer experiences in making contact with the brand. There are different type of 3D media in our environments such as exhibition, showrooms, window displays, information kiosks, train stations and so on. Their purpose is made for advertising media.
Have you ever been to any exhibition booth before? Did you know that what are they trying to tell you? Do their booth's design attract you?
A good exhibition booth's design will manage to take audience's attention on it. Thus their curiosity will make them take a step into the booth and ask more about it. People will always come with a strong curiosity when they see something new, they will wanted to try on it and experience it. Effective demonstration can be done through exhibition booth, the product can be tested or tasted. If your booth manage to look outstanding, sure they will visit your booth.
Here is an example of SONANCE's exhibition booth.
Sonance is a high-end architectural audio company and they are specializes in flush-mount wall and celling speakers. The exhibit showcases the company's new product line and identity.
Their exhibition booth's design were inspired by their marks which means the increasing volume of sound. In sense of creativity, they did a good job, they do manage to attract people attention with their outstanding design. Who will not look at this tall exhibition booth. The booth come with a modern design and even they just using simple shape to make it out, but they still manage to bring out the theme of it.
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