Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generation of visual designers and lay users.
source: wikipedia
In order to make typography works, they are a few things we have to concern. Typography need to be design well, and make sure it is readability, legibility and credibility. The font that we create out must be come with a certain characteristics which are easy for the process of reading it. We must make sure the text can be read and easy for understanding. Then the typography will make sense to be work well.
Here's a few picture that i'm showing out for the good usage of typography.
Highways Agency: Smarter driver
encourage drivers to be prepared before they hit the road. From the font of weather, you might think of that winter is coming, they are trying to tell driver to be well prepare and plan well before there hit the road.
Nike Concept Ads for Dubai Open
can you notice out the font can highlight the personality for certain player?
New Side of Miller
Some 3D typography of Miller NEW YOU campaign billboard.
The Coke Side of Life.
This ads trying to tell people with coke they can explore and express themselves without staying inside the lines.
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